If you are a laundromat business owner, then you already likely know about the challenges related to developing a great laundry service marketing strategy. After all, there are a ton of different platforms and strategies to consider, making it overwhelming. Don’t worry, we’ve got you covered as we go over crucial laundromat sales promotions that can grow your business.
Promos For Slow Times
Regardless of where your laundromat is situated in, there will always be slow times and varying traffic patterns throughout the day. You might notice that there are certain days or times when your business isn’t receiving as much traffic as you’d like.
Identify these times and days and take advantage of them by creating a laundromat marketing strategy that can draw in business during these slow periods. One way to do it is to provide promos and discounts! Let’s say your laundromat is particularly slow during the early morning or mid-afternoon. You can advertise lower pricing during these times, such as a “Happy Hour” when patrons can get a 20% discount on laundry services.
Host a Charity Event
Another way to effectively grow your laundromat is through hosting or sponsoring a charity event. There are many ways to do this, such as:
- Offer your laundromat for students where they can learn how to launder clothes
- Host a car wash event while patrons can wash their clothes in your facility
- Offer free or discounted services for specific communities like community sports teams, military personnel, and the like
- Host holiday promos or events to celebrate with the community
- Sponsor a charity event for a local sports team
Start a Loyalty Program
Many businesses offer their own type of loyalty program and it’s time your laundromat does the same. Rewarding loyal patrons can further increase your traffic and patrons in the long run.
A simple way to do this is by offering punch cards, where they can get a free wash after they accomplish a set number of punches. Another way you can offer loyalty programs is by hosting “VIP” events for loyal customers, where they can receive discounted rates, snacks, or other rewards. This is one way to instill brand trust and loyalty, which has your customers always going back to your laundromat!
Partner with Other Businesses
One way to promote your business is by promoting other businesses around your area as well! Help each other out and partner up with a business that has a similar target audience. This increases the potential to reach more people and increase walk-in traffic for you and your partnered business, making it a win-win situation.
Let’s say you are situated near a university and your target audience is college students. Maybe you can partner with the local pizza joint or café, where you can offer discounts to customers who visit both businesses or share flyers in each other’s stores.
Wrapping It Up
Don’t wait any longer and look into running any of these sales promotions for optimal laundromat growth!